Providing your ecosystem with ongoing opportunities to meet, share, learn and do business is clearly organizers' new value proposition. This means that the professional event planner is dead. Long live the event leader or the strategic ecosystem planner!
The goal: to create multiple opportunities to connect throughout the year that fulfill the community's natural desire to build the event together.
The digital world in general, and its platforms in particular, are the perfect resource for this permanent peer-to-peer networking, solutions sourcing, continuous learning.
Hybridization has arrived. You'll find it in the variety of tools used to keep the ecosystem alive, both in person and online. Traditional trade shows are now just one essential element in a comprehensive system of webinars, virtual events, a marketplace, smaller in-person events, written content, audio and video content, etc.