2. Create Relevant Content for All Audiences
You need to create content that is suitable for each participant. Remember that people who attend the event in person don’t need the same content as those who use the digital platform. For example, a live webcast and a replay of the speeches will be necessary for remote participants. For those present, it will be even more necessary to provide for the possibility of questions being asked and to offer a microphone or display the day's schedule and an access plan.
Furthermore, it is important to adapt to the specific needs of some participants. This includes people who don’t speak the language spoken during the event. By choosing a platform that offers multilingualism, you can invite people from all over the world without fear of a language barrier.
3. Optimize the Participants' Experience through Interactivity
The major challenge of hybrid events is interaction with the public. It is crucial to keep the attention of all participants, even those participating remotely, who can be more easily distracted. To do this, don’t hesitate to plan surveys, quizzes, chats, word clouds or networking moments to maintain the dynamism of the event.
Tip: Allow all participants to interact with the content offered to them via the same tool. For example, as part of a presentation, the chat can be visible to all participants (on-site and remote), and they can ask questions about it.