Hybrid events are an opportunity to go the extra mile in terms of the participants' experience. You allow your participants to choose the format that suits them best. And by allowing not only physical but also digital access to your event, you significantly increase its reach and therefore its reputation (as it becomes accessible to more people).
3. Ecological aspect
As the public is becoming increasingly sensitive to environmental protection, limiting travel, especially by plane, can be a powerful argument in favor of a hybrid event. Indeed, it is now possible to avoid a round trip during the day to simply attend an event. The carbon footprint will not be totally zero, but will be limited.
4. Economic aspect
In terms of costs, sponsors, or exhibitors at trade fairs often turn out to be more generous since the scope of the event is much larger. The consequences for them are therefore potentially improved.
5. Experience brought to your participants
Even though in-person meetings are always very important, organizing hybrid events allows you to offer your participants additional experience and therefore engage them more. It also allows you, as an organizer, to reduce the no-show rate.
6. Your community's engagement
Finally, another significant advantage of the hybrid event is the 365 engagement. Digital content is available on the platform during the event, but the link between participants and between participants and organizers may continue throughout the year. You have the opportunity to bring together a real community around your event through, among others, the dissemination of content on demand, the connection between your participants, and the sending of questionnaires.