3. Multiply your production formats
There’s no shortage of formats to choose from: events, webinars, videos, articles, podcasts, infographics, etc. The formats used depend both on the information consumption habits of the target audience, the originator’s production patterns and their available resources. While video and podcasts are clearly all the rage today, we know that these formats are not conducive to SEO. No format is perfect, nor can it satisfy every objective. However, the ability to produce a variety of formats shows a willingness to adapt to your audience, regardless of their preferred mode of content consumption. You can also associate formats with content categories: a podcast or video for an interview or customer feedback, an article for a more personal perspective, an infographic for the results of a survey, etc.