Earlier this month, we had our first UFI Global Congress as official partners of the exhibition industry association. This year's congress was hosted by Rotterdam Ahoy and Rotterdam Partners for 3 days and gathered around 350 delegates, all senior management from exhibition organizers and exhibition centre operators.
This was an incredible opportunity for Eventmaker to get insights from the industry and share thoughts with our peers regarding the future of exhibitions.
At Eventmaker, we have a conviction: trade shows now need to lead communities all year round to enable better networking and business as well as generate new revenues.
Community was actually one of the two most important concepts which were emphasized at this 88th UFI Global Congress. It has become clear that trade shows are no longer isolated physical moments, they are the climax of 365 strategies made of online touchpoints and onsite events that gather a given community.