After all the constraints brought about by the health crisis, we were able to see event organizers take on a new role: that of a community host. The goal is no longer just to organize events. A true community must be created and engaged throughout the year. The trend is no longer one-off events, but regular exchanges and frequent meetings, whether physical, digital, or hybrid. Learn how to engage your community for the long term with a 365 platform.
What is 365 engagement?
365 engagement is about hosting a community, that is, a group of people who share common interests and who may or may not interact with each other, beyond attending an event. Organizers, speakers, and participants of the same event, whether face-to-face, digital, or hybrid, keep in touch all year round.
The challenge, then, is to ensure they express their interest in the organizer 365 days a year. This 365 engagement can take various forms, such as registering for a new event, joining a discussion group, or subscribing to a newsletter exclusive to the community.
Finally, members of the community gradually become users of the 365 platform, which is made available to them.